Generation Impact: How Next Gen Donors Are Revolutionizing Giving

Generosity is often driven by deeply personal experiences and passions, and many of us are motivated to give based on our backgrounds, attitudes and behaviors. For example, many young professionals and entrepreneurs are creating their own wealth and philanthropic journeys at earlier stages than previous generations, while balancing the values they’ve inherited and cultivated on their own.

What motivates you to give? Do you know what motivates your successors to give? If you have children or grandchildren, will their giving look like yours?

Join us virtually to hear from researchers and authors Sharna Goldseker and Michael Moody, who will explore how next gen donors are, in their own ways, changing the current philanthropic landscape.

Date: Wednesday, April 21

Time: 11 a.m. to 12:30 p.m. Central

Who is this session for?
     • Individuals and families creating their philanthropic legacies
     • Professional advisors working with philanthropic clients

More on Generation Impact

As young professionals and entrepreneurs create their own wealth and start their philanthropic journeys earlier in their lifetimes, a historic wealth transfer is moving an estimated $68 trillion to younger generations in the coming decades. Known as “next gen donors,” these philanthropists may be the most influential cohort of donors the U.S. has ever witnessed.

Sharna and Michael will offer best practices and suggestions for connecting with next generation family members and clients, and showcase research, trends and stories from their book Generation Impact: How Next Gen Donors Are Revolutionizing Giving. Want to read or listen to the book prior to or after the session? You can purchase the audiobook here and the paperback here.

We encourage participants to engage at their fullest during the session by turning on their cameras for a more personal experience. The session will not be recorded.

Please use the form below to confirm your attendance. We will email Zoom information the morning of the virtual event. 

Questions? Contact Sidney Peterson at or 816.627.3414. 


If you are a professional advisor, please include the name of your firm.

If you are associated with a private foundation, please include the name.



More About Sharna and Michael:

Sharna Goldseker Sharna Goldseker is an expert on multigenerational and next generation philanthropy and—as a next gen donor herself—offers a trusted insider’s perspective. As founder of 21/64, a nonprofit practice which helps next gen and multigenerational philanthropic families, Sharna helps families define their values, collaborate, and govern in the decades ahead. Sharna is the co-author of the best seller, Generation Impact: How Next Gen Donors Are Revolutionizing Giving. She earned a B.A. from the University of Pennsylvania and a Master’s in Public Administration in nonprofit management from NYU’s Robert F. Wagner Graduate School of Public Service, where she received the inaugural Charles H. Tenney Fellowship. Sharna currently serves on the board of directors of the Goldseker Foundation, a foundation established by her great uncle, and is a member of the Collaboration for Family Flourishing, a network of leading family wealth advisors. She is married with two children.

Michael Moody Michael Moody is a cultural sociologist who helps people navigate today’s complex world of giving and social innovation. A well-known writer, speaker, and commentator on the vital role of the nonprofit and philanthropic sector, he holds the world’s first endowed chair for family philanthropy. Michael is co-author of two other books, Understanding Philanthropy: Its Meaning and Mission and The Philanthropy Reader, and has also written extensively on donors, ethical giving, and philanthropic trends. As the Frey Foundation Chair at the Dorothy A. Johnson Center for Philanthropy at Grand Valley State University, Michael straddles the worlds of scholarship and practice, shining a light on the connections between giving and lived experience with both expertise and enthusiasm. He earned a master’s in social science from the University of Chicago and a Ph.D. from Princeton. Michael lives with his wife in Grand Rapids, Michigan.


This opportunity is brought to you by the Greater Kansas City Community Foundation and Greater Horizons.